Keywords
How to Cite
Abstract
This article examines the strategic prospects for domestic tourism management in Kazakhstan in the context of updating state policy for the period up to 2029-2035. Based on an analysis of the current state of the industry and official statistics for 2023-2025, the authors identify key management challenges: disparities in regional development, infrastructure constraints, staff shortages, and seasonality. Particular attention is also given to promising areas for improving the management system, such as digitalization, accelerated development of tourism clusters, and professional training. This article substantiates the need to transition from an extensive growth model to sustainable and balanced development of the industry based on a program-targeted approach.