The journal «EconoSphere & Management» is founded and published by Astana International University LLP. It is registered with the Ministry of Information and Social Development of the Republic of Kazakhstan (Registration Certificate: KZ77VPY00019401, issued on January 16, 2020) and with the International ISSN Centre (ISSN 2707-496X, Online). The journal publishes scientific articles in the field of economics and management. Mission / Aim: The journal «EconoSphere & Management» is an international platform for publishing and disseminating scientific research in economics, business, and management. Its aim is to advance scientific and applied potential in economics and management, support innovation-oriented research, and develop effective management models in the context of global changes. Objectives: • To publish original, high-quality scientific articles that have not been previously published or submitted to other journals. • To comply with the copyright legislation of the Republic of Kazakhstan and internationally recognized standards of publication ethics. • To highlight the latest achievements and research trends in economics and management. Articles are registered in CrossRef and assigned a DOI. The journal is indexed in the Kazakhstan Citation Database (KazBC) of the National Center for State Scientific and Technical Expertise (NCSTE). The Editorial Board includes scholars with an h-index of at least 3. Articles are accepted in Kazakh, Russian, and English. Abstracts are mandatory in all three languages. Manuscript originality is checked through the StrikePlagiarism system under a concluded agreement. The journal is open to cooperation with domestic and foreign researchers, research centers, and academic communities. Publication frequency: 4 issues per year. Editorial Office Astana International University 8 Kabanbay Batyr Ave. Astana, Kazakhstan E-mail: journals@aiu.edu.kz Website: esm.aiu.kz
STRATEGIC PROSPECTS FOR MANAGING DOMESTIC TOURISM IN KAZAKHSTAN
This article examines the strategic prospects for domestic tourism management in Kazakhstan in the context of updating state policy for the period up to 2029-2035. Based on an analysis of the current state of the industry and official statistics for 2023-2025, the authors identify key management challenges: disparities in regional development, infrastructure constraints, staff shortages, and seasonality. Particular attention is also given to promising areas for improving the management system, such as digitalization, accelerated development of tourism clusters, and professional training. This article substantiates the need to transition from an extensive growth model to sustainable and balanced development of the industry based on a program-targeted approach.
tourism, strategic management, tourism policy, cluster approach, Kazakhstan, sustainable development, tourism digitalization
Copyright (c) 2026 Р. К. Садыкова (Переводчик); Я. Г. Тлеубай (Автор)
THE ROLE OF PUBLIC-PRIVATE PARTNERSHIPS IN THE INFRASTRUCTURE PROJECTS IN KAZAKHSTAN: AN ANALYSIS OF COMPLIANCE WITH INTERNATIONAL PROJECT MANAGEMENT STANDARDS
The Republic of Kazakhstan operates within a market economy. Private enterprises in the country are involved in virtually all sectors of activity, production, and service provision. Infrastructure and construction development are also developing with significant participation of private entrepreneurship and investment. In such conditions, the effectiveness of project implementation depends on the organization of interactions between private enterprises, government agencies and organizations, and end consumers of services. The main objective of this publication is to analyze the existing system of organization and state oversight of private infrastructure and construction projects. The system of organization and state oversight of private infrastructure and construction projects in Kazakhstan is currently undergoing continuous improvement, and its process organization system has significant similarities with PMI (PMBOK) approaches. In this publication, the author examined and evaluated the system of organization and state oversight of infrastructure and construction projects involving private enterprises and organizations, in accordance with Project Management approaches and practices. The primary research methods used in this publication are a literature review and statistical data analysis. This publication examines the development of the management system and relationships between government organizations and private entrepreneurship, and the alignment of these processes with modern Project Management practices.
Project Management; Construction; infrastructure; public-private partnership; private investment
Copyright (c) 2026 А.Р. Сагынбеков, Л. Ваза, A. Акзамбеккызы (Автор)
THE IMPACT OF MARKET CONCENTRATION ON THE FINANCIAL STABILITY OF KAZAKHSTAN'S BANKING SECTOR
This article examines the impact of internal and external factors on the stability of the banking sector in the Republic of Kazakhstan. These factors include high inflation, funding costs, and external risks. The aim of the study is to identify factors that support the stability of second-tier banks, on the one hand, and where systemic risks accumulate, on the other. The study utilized empirical data from the Agency of the Republic of Kazakhstan for Regulation and Development of the Financial Market (ARFMR) and the National Bank of the Republic of Kazakhstan (NBRK), information on bank financial indicators as of January 1, 2026, and analytical materials from Halyk Research, the World Bank, the Bank for International Settlements, and the European Central Bank. The article utilizes systems analysis methods, calculation of the CR5 ratio and the Herfindahl-Hirschman index, and comparison of capital, liquidity, asset quality, and retail lending structure. Calculations show that the sector maintains high capital reserves, profitability, and liquidity. However, stability is vulnerable due to asset concentration at the largest banks, a high share of consumer loans, and growing delinquencies in the retail portfolio. The study proposes measures to strengthen risk-based supervision, support competition, and gradually shift bank lending toward productive investment.
Copyright (c) 2026 Б,Ж. Балтабаев (Автор)
STUDY OF ORGANIZATIONS AND MANAGEMENT OF GOODS MOVEMENT OF THE TRANSPORT AND LOGISTICS SYSTEM OF THE FOOD BELT OF ASTANA CITY
This article is devoted to the study of organizations and management of goods movement of the transport and logistics system of the food belt of Astana city. As a result of our research, we have revealed that the city's commodity distribution system is currently overloaded, and therefore, in order to improve the management of the logistics infrastructure of the urban agglomeration, it is necessary to optimize the workload of the transport and logistics system. To carry out an analysis and a more accurate study of the issue, the territory of the city has been divided into several mezareons. Each mzaraion was organized by the intersections of main roads and streets. All industrial, production, social and cultural organizations located in each mesaraion were also taken into account. We have analyzed and conducted research on the activity of participants in the commodity distribution chain of Astana. The volume of distribution of commodity flows between the participants of the commodity distribution system was also studied. Based on the conducted research, a fundamentally new conceptual model of the RTLS of Astana has been developed, taking into account the theoretical provisions of transport and information logistics. The main mechanism of the model is built using logistics technologies of commodity movement within the food belt of Astana city. Thus, the commodity distribution systems of the food belt can become a real body that ensures the interaction of all participants in the commodity distribution chain.
information flow, logistics costs, regional transport and logistics system, commodity distribution system, transport and logistics system, supply chain.
Copyright (c) 2026 М.Б. Толысбаева, А.А. Борисова (Автор)
INTERNATIONALIZATION OF HIGHER EDUCATION INSTITUTIONS AS A FACTOR IN ENHANCING GLOBAL COMPETITIVENESS
This article examines the international ranking performance of private universities in Astana as a factor in enhancing their global competitiveness. Five universities were selected as the objects of the study: K. Kulazhanov Kazakh University of Technology and Business, Turan-Astana University, Esil University, Astana International University, and A.K. Kussayinov Eurasian Humanities Institute. The main indicators of analysis include international partnerships, participation in global rankings (QS, uniRank), the proportion of international students, and publication activity (H-index, international publications). The research results demonstrate a direct relationship between the level of internationalization and competitiveness in the global educational market. Astana International University shows the highest level of activity, including representation in the QS Asia ranking and a high H-index. Esil University and Turan-Astana University are actively developing international exchange programs and cooperation with foreign universities; however, the share of international students remains limited. KazUTB and EHI demonstrate minimal indicators of internationalization and publication activity. The findings confirm that the development of international partnerships, an increase in the number of international students, and publications in international journals are key factors in improving the global competitiveness of private universities. Recommendations are proposed for Kazakhstani universities to strengthen their visibility and attractiveness in the international education market through internationalization strategies.
internationalization, private university, global competitiveness, international students, international partnerships, publications, QS Asia, H-index, Kazakhstan, educational rankings.
Copyright (c) 2026 Н.И. Акылбекова, А.С. Бикенова, Л.Т. Елусиз (Автор)
ACCOUNTING AND ANALYTICAL ANALYSIS OF THE ENVIRONMENTAL CONDITION OF KAZAKHSTAN’S INDUSTRY AND THE EFFECTIVENESS OF ECO-INNOVATION IMPLEMENTATION
The article examines environmental issues and environmental protection, which remain highly relevant in the context of modern industrial development. Special attention is paid to the role of eco-innovations as one of the key directions for reducing the negative environmental impact of industrial production. Various approaches to the definition of the concept of “eco-innovations,” presented in the works of domestic and foreign authors, are analyzed, and their significance for achieving sustainable development is revealed. Based on the generalization of scientific views, the authors propose an original definition of eco-innovations as the result of developing ideas aimed at forming environmentally friendly industrial production processes. It is noted that the environmental situation in the Republic of Kazakhstan is characterized by systemic and large-scale problems, which is confirmed by the analysis of key environmental indicators. In this regard, the necessity of active implementation of eco-innovations in the industrial sector is emphasized as an important tool for improving the environmental condition of the country.
Industry, eco-innovations, ecology, sustainable development, environmental indicators
Copyright (c) 2026 Ш.Б. Узбаканова, А.А. Кажмухаметова (Автор)
MODERN APPROACHES TO STRATEGIC MANAGEMENT IN THE CONTEXT OF BUSINESS DIGITAL TRANSFORMATION
The rapid advancement of digital technologies is reshaping the strategic management models of enterprises in Kazakhstan and necessitating the re-evaluation of traditional managerial approaches. The purpose of this study is to analyze modern approaches to strategic management under conditions of business digital transformation and to identify the key factors influencing the digital maturity of medium-sized enterprises. Within this framework, the study examines the main directions of implementing digital tools and evaluates their impact on optimizing organizational processes, enhancing managerial decision-making, and developing digital infrastructure. The findings demonstrate that the success of digital transformation depends on the quality of strategic planning, the competency level of personnel, and the availability of investment resources, which remain uneven across Kazakhstan’s business sector. The research emphasizes the importance of adapting strategic models to the national context and establishing a comprehensive system for developing digital skills. The study concludes that a holistic approach to managing digital change is essential for ensuring sustainable growth and increasing the competitiveness of enterprises.
digital transformation, strategic management, digital maturity, innovative models, business process automation, organizational change, digital competencies
Copyright (c) 2026 Р.Т. Карсембаев, Г.А. Кадырова (Автор)
DEVELOPMENT OF DIGITAL ADVERTISING IN KAZAKHSTAN AND ITS IMPACT ON CONSUMER BEHAVIOR
The article conducted a comprehensive analysis of the development of Digital Advertising in Kazakhstan for 2024-2025 according to statistical data and assessed its impact on consumer behavior. A comparison of global and Kazakhstan digital advertising trends in 2025 showed that digital tools are actively used in the advertising market of Kazakhstan. The scientific article carried out a SWOT analysis of global digital marketing trends, the current state of development of the advertising market in Kazakhstan, changes in consumer behavior, confidence in online advertising and artificial intelligence, and the role of social media and mobile applications. For the study, the results of online interviews conducted by the advertising communication agency "Mediainsider" in different cities of Kazakhstan were used. Analysis of digital advertising performance indicators showed that the use of modern advertising tools allows companies to more accurately identify the needs of the audience, identify changes in consumer behavior, and optimize marketing strategies. However, the study found that despite technological advances, companies do not always accurately define their target audience, ads intended for an incorrectly selected object are shown to users who are not interested in the product, intense competition in the digital space, rising online advertising costs and the dependence of companies on international advertising platforms such as Google Ads.
сандық жарнама, тұтынушы мінез-құлқы, жарнама нарығы, жасанды интеллект, интернет.
Copyright (c) 2026 М.Ж. Турсумбаева, А. Бейферт (Автор)
SMALL AND MEDIUM ENTERPRISE AS A FACTOR OF SOCIO-ECONOMIC DEVELOPMENT OF THE CITY OF KOSTANAY
The article explores the role of small and medium-sized entrepreneurship as a key factor in the socio-economic development of Kostanay, examined as a "secondary city" of a border region. The aim of the work is to evaluate the contribution of business to the urban economy, analyze current challenges, and determine development prospects, taking into account foreign experience and national strategic priorities. The authors apply an integrated approach, including an analysis of strengths and weaknesses, as well as benchmarking against global best practices. The research results confirm the significance of the private sector for generating tax revenues and providing public employment. Key obstacles were identified, such as infrastructure wear and tear, a shortage of skilled personnel, and low innovation activity. The study justifies the need for a transformation of the development model: transitioning from a trade-dominant focus to an industrial-cooperative model that involves integrating small businesses into large manufacturing clusters and localization projects.
small and medium business, secondary cities, regional economy, territory development
Copyright (c) 2026 Б.С. Сарина, А.Е. Исмагулов, Н.А. Эркинбаева (Автор)
HUMAN CAPITAL MANAGEMENT AT ENTERPRISES IN KAZAKHSTAN
This article will examine human capital management and analysis at enterprises in Kazakhstan and across businesses in general. First, I'd like to discuss the definition of human capital and its economic value. So, what is human capital? Human capital is the totality of knowledge, skills, abilities, experience and other personal characteristics of an employee that have economic value and can be used to create value in an organization. It includes education (secondary, higher, postgraduate) and professional skills of the employee, leadership qualities that not everyone has, which are inherent in nature, motivation and involvement in the business and work that inspires professional performance of tasks, as well as creativity and the ability to further learn, such as improving the qualifications of a person throughout their entire working life. Considering the importance of providing labor resources and the need for a certain high qualification of these resources for the effective operation of the enterprise, it is necessary to plan these resources, and purposefully manage their formation, quality, and development. All of this is carried out within the framework of the human resources (human capital) management strategy, which will be discussed in this article. The concepts of personnel management have significantly enriched the theory of enterprise management and, at the same time, brought about significant changes in the practical tools used. Being a scientific and methodological basis for the functioning of the enterprise’s personnel management system, individual provisions of the considered concepts are effective when used in domestic enterprises.
Human capital; human capital management; employee analysis and management; economic values; working conditions; human resources.
Copyright (c) 2026 А.К. Буткенова, В.Г. Когденко (Автор)
THE INFLUENCE OF ECONOMIC INSTITUTIONS AND THEIR VALUE ASPECTS ON THE ADAPTABILITY OF ENTREPRENEURS
The article examines the role of economic institutions in ensuring the adaptability of entrepreneurs and the economy as a whole in the context of crises, uncertainty and structural shifts. The author considers institutions as a set of formal and informal norms, rules, principles and organizations that create a normative order for economic activity. factors. Particular attention is paid to the evolution of institutions under the influence of the demands of entrepreneurship, the role of the state and authorized business organizations in providing feedback and institutional reforms. The article emphasizes that the adaptability of the economy depends not only on formal rules, but also on ethical norms and human values - freedom, justice, equality and dignity - that give economic results social legitimacy. The conclusion is made about the need to develop economic institutions focused on a combination of efficiency, moral legitimacy and the minimum necessary state intervention, which contributes to the sustainable adaptation of entrepreneurship and the growth of general welfare.
economic institutions; adaptability; normative order; human values; entrepreneurial activity
GOVERNMENT REGULATION OF ENTREPRENEURSHIP: MECHANISMS AND EFFICIENCY
The scientific article “Government regulation of entrepreneurship: mechanisms and efficiency”, the legal foundations, mechanisms of state regulation of entrepreneurship and their effectiveness are considered in a comprehensive manner. The main purpose of the research work is to analyze the system of state regulation of entrepreneurial activity in the Republic of Kazakhstan from a legal point of view and assess its impact on the development of a market economy. The article examines the constitutional and sectoral legal foundations of entrepreneurship regulation, the features of legal relations between the state and the entrepreneur, as well as the limits and principles of state regulation from a scientific point of view. In the course of the study, the mechanisms of state regulation of entrepreneurship are analyzed as a system of administrative-legal and economic-legal instruments. The legal nature of licensing, permitting, control and supervision, tax regulation and state support measures are revealed and their impact on freedom of entrepreneurship is assessed. At the same time, special attention is paid to the role of mechanisms for protecting the rights of business entities. The article analyzes the effectiveness of state regulation of entrepreneurship through the criteria of legal clarity, proportionality, equality and quality of law enforcement practice. The results of the study substantiate the scientific conclusion that state regulation should not hinder the development of entrepreneurship, but, on the contrary, support it from a legal point of view.
entrepreneurial activity, state regulation, entrepreneurship law, legal mechanisms, legal effectiveness, freedom of entrepreneurship
Copyright (c) 2025 ECONOSPHERE & MANAGEMENT
ECONOMIC ASSESSMENT OF THE QUALITY OF HUMAN CAPITAL
In the context of the dynamic development of the education economy and digital transformation, the importance of human capital as the main resource for sustainable economic growth and competitiveness of countries and organizations is increasing. The quality of human capital, determined by educational opportunities, skills, health, and innovation, is becoming a major factor affecting labor productivity and overall productivity levels. An economic assessment of the quality of human capital makes it possible to quantify its contribution to the development of the economy and identify priority areas for investment in education, healthcare and vocational training. The purpose of this work is to identify effective methods of research and analysis of approaches to the economic assessment of the quality of human capital. The study examines traditional and modern assessment models, including human development indices, production functions, income models, as well as methods based on indicators of health and standard of living of the population. Special attention is paid to a comprehensive assessment that combines the quantitative and qualitative characteristics of human capital. The practical significance of economic assessment lies in the possibility of its use for shaping public policy in the field of education and employment, developing professional development programs, as well as making managerial decisions at the company level. The results of the study indicate the need for constant updating of the systematic approach and methodological foundations to the assessment of human capital, taking into account changes in the socio-economic environment. Thus, the economic assessment of the quality of human capital is an important tool for analyzing and forecasting development at the macro and micro levels, contributing to a more efficient use of human resources.
investment, competitiveness, Kaizen system, innovation, Industry 4.0, production infrastructure, social infrastructure, strategic direction
MANAGERIAL MECHANISMS FOR THE PREVENTION OF EXAMINATION STRESS: EXPERIENCE OF IMPLEMENTING A WORKSHOP IN THE HIGHER EDUCATION SYSTEM
Examination stress is a widespread and significant factor that negatively affects students’ academic performance, psychological well-being, and overall health. The implementation of psychological workshops allows the problem of examination stress to be considered not only as an individual psychological issue but also as a managerial task within an educational institution. A high proportion of students experiencing stress, along with a significant percentage reporting subjective unpreparedness for examination sessions, may indicate the presence of systemic risks to academic performance and the stability of the educational process. The relevance of this study is determined by the need to develop and implement effective practice-oriented tools aimed at fostering self-regulation skills under conditions of intensive academic workload. During the workshop sessions, participants mastered a number of rapid stress-relief methods and cognitive-behavioral techniques. The results of the workshops demonstrated a reduction in emotional tension within the groups, the emergence of a sense of control, and confirmed the high practical value of the acquired tools, particularly for task structuring and cognitive reframing. Practice-oriented workshops confirm the possibility of managing stress in the student environment and can be recommended for systematic implementation in universities.
exam stress, stress resistance, students, self-regulation, cognitive-behavioral techniques, psychological health
CYBERSECURITY AUDIT IN KAZAKHSTAN UNDER CONDITIONS OF UNCERTAINTY
The article examines the current state of cybersecurity in Kazakhstan and the specifics of conducting a cybersecurity audit in the face of growing uncertainty caused by geopolitical, technological and economic factors. The study is based on analytical data from recent years, including information on cyber incidents, the level of digitalization, and the effectiveness of national cybersecurity programs. The key trends, problems and directions of improving information security audit in the context of the transformation of the digital ecosystem of Kazakhstan have been identified. Cybersecurity has become an important part of the strategy of any modern business, as threats from cybercriminals continue to grow. Cybersecurity audits and assessments allow organizations to identify vulnerabilities and determine the level of protection of their information systems. Cyber threats are becoming more complex and diverse every year. Attacks can range from simple phishing schemes to complex multi-layered attacks exploiting malware and software vulnerabilities. In such circumstances, organizations must be prepared not only to respond to incidents, but also to proactively identify and eliminate potential threats. With the rapid development of technology and the increasing number of cyber attacks, regular cybersecurity audits are becoming a necessary step to ensure safe operation. This allows not only to minimize risks, but also to increase the trust of customers and partners in the company. Cybersecurity assessment includes an analysis of existing security measures, as well as the development of recommendations for their improvement. As a result of this process, companies receive a clear understanding of their current security and an action plan to eliminate the identified deficiencies.
cybersecurity audit, digital transformation, risk management, digitalization, artificial intelligence, uncertainty, cyber attacks.
CURRENT STATE AND PROSPECTS FOR THE DEVELOPMENT OF DOMESTIC TOURISM IN KAZAKHSTAN
The article examines the current state of domestic tourism in the Republic of Kazakhstan. According to official statistical data, particular attention is given to the analysis of the dynamics of domestic tourist flows, the structure of tourism consumption, the development of resort areas, as well as the main directions of state policy in the field of tourism. In addition, official sources indicate that after the decline caused by the pandemic, domestic tourism has become one of the most dynamically developing segments of the industry, as the number of domestic tourists and the volume of tourism consumption within the country have shown steady growth. The study identifies key challenges, including seasonality, uneven regional development, infrastructural constraints, and service quality, and outlines the most promising directions for the development of domestic tourism within the framework of the Tourism Industry Development Concept for 2023–2029.
domestic tourism, tourist flow, resort areas, tourism infrastructure, Kazakhstan, state policy.
THE ROLE OF MANAGEMENT ACCOUNTING IN MANAGING YOUR OWN ORGANIZATION IN THE REPUBLIC OF KAZAKHSTAN
The article examines the features of modern management accounting, presented as a process of identifying, measuring, analyzing, interpreting and transmitting financial information to managers to achieve the goals of the organization. The aim of the research is to study modern problems of effective organization of procurement activities of the enterprise, as well as the organization of management accounting at enterprises for the purchase and sale of products. Particular attention is paid to studying such tasks as justifying the effectiveness of management decisions made in the procurement and supply process; determining the effectiveness of activities with the identification of responsibility centers; and developing proposals for improving the company's procurement activities. The results of the study of the specifics of the application of management accounting in procurement enterprises showed that management accounting includes many aspects of accounting aimed at improving the quality of information provided to management on business activity indicators. Management accountants use information regarding costs and revenues from sales of goods and services generated by a company.
management accounting, stocks, resource efficiency, procurement, supply, responsibility centers.
Copyright (c) 2026 Б.З. Жумагалиева, И.В. Охотников, Р.В. Серикбаева (Автор)
ECONOMIC ASPECTS OF ORGANIC GRAIN PRODUCTION IN KAZAKHSTAN
The article considers the economic aspects of organic production of grain crops in the conditions of the agrarian regions of the Republic of Kazakhstan. In the context of the transformation of the agro-industrial complex of the Republic of Kazakhstan and the strengthening of environmental safety requirements for agricultural production, the development of organic farming is of particular importance. Kazakhstan has significant potential for the production of organic grain products due to the presence of extensive agricultural land, a relatively low level of chemical farming and favorable climatic conditions in a number of agricultural regions. The features of the formation of costs and financial results when using organic farming technologies are analyzed. The impact of organic production on the cost, profitability and economic stability of grain farms is estimated. The main factors determining the economic feasibility of introducing organic farming have been identified, including the yield level, the structure of production costs, the price premium for organic products and the cost of certification. Based on the analysis, the directions of increasing the economic efficiency of organic grain production are substantiated, taking into account the regional specifics of Kazakhstan. The results obtained can be used in the practical activities of agricultural producers, as well as in the development of programs for the development of organic agriculture.
organic farming, grain crops, economic aspects, profitability, cost, efficiency.
Copyright (c) 2026 П. Д. Бейсекова, Л.Т. Печеная (Автор)
Problems and prospects for the development of the light industry of the Republic of Kazakhstan
The article examines the current state of Kazakhstan’s light industry, which is one of the country’s priority economic sectors and an important component of national economic security. It highlights the low share of domestic products in the internal market, the dependence on imports, and the insufficient level of raw material processing. Based on data analysis and a survey of industry leaders, the main issues were identified: shortage of qualified personnel, high tax burden, lack of investment, and weak state support. The need for cluster-based development, digitalization, promotion of export-oriented production, and active government participation in the modernization of the sector is emphasized. study concludes that the light industry has high growth potential, provided that comprehensive support measures and innovative development policies are implemented.
Light industry, textile and garment industry, competitiveness, sustainable development, export potential.
Copyright (c) 2025 EconoSphere & Management
Enhancing logistics management at an enterprise through technological modernization of the vehicle fleet
This study addresses the current problem of optimizing logistics management under modern market requirements. Using the example of the transport company Summit Logistics LLP, systematic deficiencies in fleet management leading to significant economic losses are analyzed. The methodological basis of the research comprises the analysis of enterprise operational data, comparative evaluation of technological solutions, and economic justification for their implementation. The approach is based on an integrated concept involving the implementation of two complementary technological solutions. The introduction of satellite monitoring systems ensures complete operational control over vehicle movements, enabling route optimization and improved transportation discipline. The parallel use of an automated fuel monitoring system (FMS) creates an effective mechanism for managing the main operational cost item, minimizing the risks of resource misuse. Important practical significance lies in the detailed calculation of investment costs and economic efficiency of the proposed measures. The conducted analysis demonstrates not only the technical feasibility of the project but also its financial justification for medium-sized enterprises. The results confirm that the strategic implementation of digital management tools creates fundamentally new opportunities for enhancing operational transparency and strengthening competitive positions in the transport services market. The proposed model can be adapted for other enterprises in the industry facing similar logistics optimization challenges.
logistics management, transportation optimization, GPS monitoring, FMS system, fuel consumption control, fleet efficiency, transport logistics, logistics process improvement.
Ffinancial regulation of the adaptive economy of the Republic of Kazakhstan: mechanisms and tools
The article discusses the system of financial regulation of the economy of Kazakhstan from the point of view of its adaptability: ability to respond to external and internal shocks, structural changes and digital challenges. The main regulatory mechanisms (monetary, fiscal, financial market, green finance) and tools that the state and regulatory authorities use and can use to increase the stability and flexibility of the economy are analyzed. Particular attention was paid to the transition from a raw material model to a diversified model, the role of financial institutions, mechanisms for regulating digital financial assets (including plans for reforming financial legislation) and tools for "green" financing and sustainable development methodically, the article relies on comparative institutional analysis, regulatory review and synthesis of new research. The conclusions formulated recommendations for strengthening the regulatory system in the direction of increasing the adaptation of the economy, from improving the regulatory framework to incentives for the private sector and the introduction of innovative financial instruments. The main conclusion: the transition to a truly adaptive economy requires not only new rules, but also flexibility of regulation, the ability to predict and feedback with the market.
adaptive economy, financial regulation, regulatory mechanisms, regulatory instruments, green finance, digital financial assets, financial stability, economic diversification, institutional reforms.
Innovative education ecosystem as a factor in managing the labour potential of rural areas
In the context of Kazakhstan's economic modernisation, the formation of an innovative education ecosystem as a key tool for managing the labour potential of rural areas is becoming particularly important. The problem under investigation is the continuing shortage of skilled personnel in rural areas, especially in the agricultural, engineering, technical and medical fields, which limits the potential for sustainable socio-economic development in these regions. The aim of this work is to determine the role of an innovative educational environment in the development and effective use of the labour potential of rural areas in Kazakhstan. The study uses statistical and comparative analysis methods, as well as systemic and structural-functional approaches. The empirical basis consists of data on employment by age and education, the number of technical and vocational education (TVE) institutions, the number of students and higher education institutions, which made it possible to identify trends and imbalances in the formation of human resources. The results of the study showed that the number of students in the vocational education system is growing, but the proportion of rural youth receiving vocational education is declining. The age structure of the labour force is characterised by ageing, and the proportion of specialists with higher education remains low. These factors point to the need to update educational programmes, develop dual training and expand employer participation in staff training. The practical significance of the study lies in the formulation of proposals to strengthen the innovative ecosystem of education, including the integration of science, business and local authorities. The implementation of such measures will improve the quality of human capital, reduce youth migration from rural areas and ensure the sustainable development of rural regions of Kazakhstan based on innovation and digitalisation of the agricultural sector.
educational innovation ecosystem, labor potential management, rural areas, migration, personnel shortage
The economic nature of productivity gaps in the Republic of Kazakhstan and scenarios for overcoming them
The article presents the results of a study of labor productivity gaps in various industries, regions and enterprises for the Republic of Kazakhstan. The purpose of the work was to analyze the economic nature of these gaps and develop scenarios to overcome them. The research is based on a systematic approach within the framework of the modernization concept. Methods of comparative, structural, and statistical analysis of data by region and industry for 2023-2025, as well as expert assessments, were used. Significant disparities in labor productivity have been identified between Kazakhstan and the EU countries (a 3.22-fold lag), as well as within the country between regions (the maximum gap reaches 7.8 times) and economic sectors (the mining industry surpasses agriculture by 20 times). It has been established that the key reasons are the technological complexity of the economy, commodity dependence, regional uneven development and a shortage of qualified personnel. Based on the analysis, seven interrelated scenarios for bridging gaps are proposed, including technological modernization, economic diversification, human capital development, and improvement of the institutional environment. The research results can be used by government agencies to formulate industrial and regional policy programs.
industrialization, innovation, modernization, labor productivity, industry, technological development, human capital, economy of Kazakhstan.